asics running shoes Ten of the biggest product flo

Posted by asicstrainers - August 14, 2015

Ten of the biggest product flops of all time

BIC Underwear: The pen company decided its brand name was solid enough to put on a new product: disposable women underwear. In marketing this is called extension. But what if the new product has no imaginable relationship with the old product, except that they are both disposable? This is called consumer confusion. The company executives were caught with their BIC underpants down. “>

BIC Underwear: The pen company decided its brand name was solid enough to put on a new product: disposable women underwear. In marketing this is called extension. But what if the new product has no imaginable relationship with the old product, except that they are both disposable? This is called consumer confusion. The company executives were caught with their BIC underpants down.

BIC Underwear: The pen company decided its brand name was solid enough to put on a new product: disposable women underwear. In marketing this is called extension. But what if the new product has no imaginable relationship with the old product, except that they are both disposable? This is called consumer confusion. The company executives were caught with their BIC underpants down. “>

The DeLorean car: Innovative automaker John DeLorean left General Motors in 1973 to start his own company to manufacture the DeLorean car. The car had a distinctive unpainted, stainless steel exterior and gull wing doors. The DeLorean rolled out in 1981 but the company failed less than two years later. However, the car did gain cult status when the 1985 movie ‘Back to the Future’ featurd it as a four wheeled time machine. Probably not much consolation for John DeLorean. “>

Crystal Pepsi: The fitness and wellness craze was at full gallop in early the 90s when the brain trust at Pepsi figured a clear soda pop, one that looked like water and had no caffeine, would be a sure thing. But consumers had trouble imagining a clear cola. What more, Crystal didn taste like cola. It just tasted bad. Pepsi pulled the product after two years. Soon after, Pepsi got into the bottled water business and that proved more lucrative. “>

The Newton: Apple released this handheld device in 1993, expecting the gizmo to usher in a new era of personal computing. But Newton (officially named MessagePad) cost a whopping $700 to $1,000. Consumer didn bite and Apple discontinued the device in 1998. However, the Newton did pave the way for the PDA boom that followed. “>

The LaserDisc: These giant DVDs came on the market in 1978 two years after the VHS format. They promised sharper images, digital audio, chapter selection and But LaserDiscs had problems, besides their awkward size they couldn record and they were pricey. Consumers failed to warm up to the technology. And the release of DVD players put the final nail in the LaserDisc coffin. “>

Sony Betamax: Sony was first on the market with a video tape recorder but then JVC released the VHS f asics running shoes ormat. The two fought it out in the marketplace and the VHS won. Sony biggest problem was that the Betamax could hold only one hour of video. The first VHS players could hold two hours and later four. In other words, the VCR had time on its side. “>

The Edsel: Ford launched this colossal failure in 1957 with a big ad campaign, proclaiming it Day. But car buyers didn go for this odd looking car. Ford stopped production of the Edsel in 1960 after losing $350 million on the model. The Edsel brand became synonymous with lemon, although the car actually was no less reliable than other cars then on the market. So, what went wrong. Some speculate that Ford over hyped the Edsel before it went on the market. When the carmaker rolled out the product, consumers were disappointed, wondering what the big deal was. What more, the Edsel asics running shoes market positioning perplexed consumers Ford designed the car as midrange between the Ford and Mercury brands but the high price didn fit the marketing. “>

New Coke: In April 1985 Coca Cola re formulated the flavour of Coke and came out with New Coke. The company said the new version was “smoother, rounder yet bolder.” The company was so confident pop drinkers would drink up the new product that it discontinued the old Coke. Big mistake. Loyal old Coke drinkers were up in arms and boycotted New Coke. Months later Coca Cola was forced to bring back the old Coke, calling it Coke Classic. In marketing textbooks, the New Coke fi asics running shoes asco has also become classic, a classic cautionary tale about the perils of underestimating the strength of your brand. “>

Microsoft Zune player: Released in November 2006, the Zune was Microsoft’s answer to the iPod. Microsoft spent mega bucks marketing the Zune but the player just couldn compete with the iPod simpler interface. And Apple had another big advantage its popular iTunes program. And Zune wouldn work with iTunes. “>

Windows Vista: Microsoft released the Vista operating system on January 30, 2007 after Windows XP had been on the market for five years. Predictably, Microsoft promoted Vista as the second coming of operating systems. It was designed to fix many of the glitches of the old system but instea asics running shoes d unleashed a whole new batch of problems. Some buyers of new computers even paid money to uninstall Vista and replace it with the old XP. The product failure on the market forced Microsoft to fast track development of its next OS, Windows 7. “>

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