Taurus X and Sable return for 2008
Click for a mini gallery of Taurus, Taurus X and SableLet this be a lesson to Ford: if you have a web page up on your servers, it is LIVE even if you don’t have a link published for it. The proof comes courtesy of Blue Oval News, where one of their forum pos asics ters played around with URL strings and found the splash pages for the 2008 Ford Taurus and Taurus X (n Freestyle), as well as the 2008 Mercury Sable (formerly Montego). The materials were posted, and the rest, as they say, is history. The big news, of course, is the summary renaming of the Ford Freestyle, Ford Five Hundred, and Mercury Montego to the familiar Taurus and Sable monikers. Ford honcho Alan Mulally made it no secret that he thought ditching the old names was a big mistake, and by resurrecting them, he and Ford hope that shoppers see them and welcome them back with open arms. It could work. There are plenty of people who don’t follow this stuff with the level of fanaticism we (and you, the readers) do. The Taurus is the Five Hundred that was rolled out in Detroit. The Taurus X loses the Freestyle name and gains the Edge’s face, creating a family look for the crossovers. The Sable’s new front end apes that of its little brother, the Mercury Milan. These are just renamed cars right now, but when they get redesigned, they’ll be the all new Taurus and Sable. They’ll have had a couple of years to reconnect with the public and by then, all this naming hubbub is going to be a very distant memory. 7, 2007 The 2008 Ford Taurus features more than 500 improvements that make it more distinctive, quieter, faster and safer. Highlights include new exterior styling, a new powertrain, a new all wheel drive system, more standard safety features including standard asics electronic stability control and structural upgrades to further enhance crash protection.
“Customers will find the 2008 Taurus delivers more of what they are looking for, including a strong design, high quality interior, power and performance, must have features like Ford Sync and a great safety reputation,” said Cisco Codina, Ford’s group vice president, Marketing, Sales and Service.
The 2008 Taurus features Ford’s 3.5 liter Duratec V 6 that delivers an estimated 260 horsepower an increase of nearly 30 percent from the previous engine and 245 pound feet of torque. It is mated to the same smooth shifting, six speed automatic transmission as the new Ford Edge.
Importantly to customers, even with more power and performance, the 2008 Taurus delivers real world fuel economy similar to outgoing Five Hundred thanks to advancements in powertrain technology.
New exterior design is more emotional, more Ford
The new look of the 2008 Taurus suggests the same proven emotional appeal of the popular Ford Fusion. The new Taurus features the Ford brand’s signature three bar chrome grille, a sculpted hood with crisp accent lines and a new front fascia chamfered at the outer edges, adding more structure to the design.
New taillamps carry a strong, horizontal theme to the rear, while a new rear fascia houses dual chrome tipped exhausts. Chrome side vents, door handles and mirror caps give the high line model a more expensive appearance.
Ultra quiet interior and plush ride
Interior quietness is often associated with a customer’s perception of overall quality. For 2008 the Taurus team has delivered interior quietness that rivals many luxury cars. The new sound package includes such technologies as expandable foam pellets in the A pillars to reduce wind noise and the use of an advanced sound deadening material called Sonosorb in the doors, headliner and pillars. Sonosorb increases sound deadening efficiency by 20 percent while retaining the same thickness as the material it replaces.
Engineers also reduced road noise by stiffening the area where the rear package shelf meets the floor pan. Even the new climate control system is 50 percent quieter than before.
Taurus’s plush, confident ride is further improved for 2008.
Upgr asics ades include revised shock towers that help increase front suspension travel by 10 percent, new dampers and springs in both front and rear, and a revised, retuned rear suspension.
One of the most significant changes is how the engine is mounted in the vehicle. The engine was previously mounted to the front subframe. On the 2008 Taurus, the engine and transmission are bolted to the body with hydraulic mounts to reduce vibration. By moving the roughly 600 pound powerpack off the subframe, engineers were able to better tune the suspension and, ultimately, create an even better ride.
A large majority of customers shopping in the large car segment place front seat roominess as a key want (86 percent) while many also prioritize cargo capacity (63 percent). Answering these desires, the 2008 Taurus features the most spacious interior of any large sedan, with best in class legroom front and rear and 60/40 split fold flat second row of seats. With the fold flat front passenger seat, items up to nine feet long can fit inside.
Taurus also offers a number of must have technologies. In addition to a standard auxiliary audio input jack, available convenience features include a voice activated navigation system, a DVD entertainment system and factory installed SIRIUS satellite radio.
Ford Sync is also available on the new 2008 Ford Taurus. Sync is a voice activated hands free in car communications and entertainment system which fully integrates mobile phones and digital media players. The Sync in car co asics mmunications system was developed in collaboration with Microsoft and will be offered exclusively on 12 Ford, Lincoln and Mercury products in North America beginning this year.
Research routinely demonstrates that safety features are at the top of customers shopping lists. For example, nearly 70 percent of shoppers are interested in side air bags and 65 percent are interested in electronic stability control. Both are standard on the new 2008 Taurus.